We're aiming to print about 400,000 brochures across roughly 200 stops nationwide, in a bilingual "flip" format, English and Spanish: one language reads from one cover, the other reads from the oposite cover, upside down, so whichever language a pilgrim opens to, that cover is their front cover. Neither language is secondary — each gets its own full, unflipped read of St. Bernadette's story and the message of Lourdes.

Based on what happened organically in 2022, pilgrims travel from three and four states away to be there — this brochure is likely to be the single most-touched piece of print the tour produces.

The four sponsor pages sit at the physical center of the brochure, where the English and Spanish halves meet — the one spread every reader passes through regardless of which cover they started from. Sponsors are encouraged to run their ad sideways on that spread, so it reads correctly from either direction and doesn't favor one language over the other. Each Founding Sponsor is also recognized on the website and across social media. Because we're capping this at four, a Founding Sponsor isn't one name lost in a program book — it's one of only four faces a pilgrim in Boston, Houston, and Los Angeles all see, in the same publication, over the same twelve months.

Sponsorships are open to businesses of any size, provided the sponsor's products and messaging are consistent with the mission and values of the Sanctuary of Our Lady of Lourdes.